Leslie Crosby Web Developer

Selected Work

Please find a selection of some recent, representative projects below:

• Gray Solutions

  View Live Project

  front-end development | design system construction | content architecture | interaction design | templating for client editability

  Gray Solutions is a manufacturing and automation company that was looking to stand out from a sea of monotony through a custom, large-scale website build.

  My responsibilities included front-end development, creating a cohesive design system, designing intuitive interactions, and componentizing the designs. I utilized rapid prototyping techniques to quickly explore and iterate on complex scroll-based interactions. Additionally, I architected the content structure to provide a seamless user experience for the clients, who would need to edit the content on an ongoing basis. While focused on the client-side, I also product-managed our team's back-end development efforts to ensure alignment between the front-end components and server integration. We built a custom filtering system to manage various content throughout the project. The end result was a visually appealing and user-friendly website that helped Gray Solutions stand out from the competition.

• Soundly

  View Live Project

  front-end development | product management | design system construction | interaction design | SEO optimization

  Soundly is an innovative shopping companion for all things hearing health.

  For the past couple of years, I've been deeply involved in evolving this platform from the ground up. Initially, I architected the entire website experience - mapping out content, establishing a robust design system, implementing static and dynamic templates, and engineering intuitive interactions. As Soundly has grown, my role has expanded to ensure it remains a high-performing and user-friendly destination. I've product managed the integration of an AI-powered site search, overseen custom endpoints for content distribution, and even built unique functionality like a hearing test and product audio comparison tool. The end result is a seamless, tailored experience empowering users to purchase leading hearing products and access a wealth of expert health resources.

• Chipotle: A Future Begins

  View Live Project

  front-end development | interaction design | accessibility enhancements

  We built the "A Future Begins" website with Chipotle to support the 2023 Farm Bill and its aim of transferring one million acres of farmland to young farmers.

  I developed the site using Webflow, TypeScript, and my custom accessibility library to make sure the asset-rich and video-laden project would load quickly, could be accessed by everyone, and was filled with pops of delight. The site highlights the next generation of farmers using renewable technologies and regenerative agricultural practices. Complemented by a short film, the website raises awareness around this farming revitalization initiative.

  Awards:

  • 2022 AAF Addy Awards (National): Silver
  • 2022 AAF Addy Awards (Austin, TX): Gold
  • 2022 Davey Awards:
    • Gold - Websites: General-Sustainability
    • Gold - Websites: Features-Best Visual Appeal
    • Gold - Websites: Features-Best Web Graphics
    • Gold - Websites: General-Other

• Cupid's Tarot | AI Version

  View Live Project

  front-end development | integration with custom AI tarot agent | interaction design

• Burger King: Real Meals

  View Archived Project

  front-end development | interaction design